Premium Casual Fashion for Individualists
Marc O'Polo stands for high-quality, contemporary premium modern casual wear. A preference for natural materials, high-quality workmanship and special details characterize the individual style of the international brand with Scandinavian roots.
Marc O'Polo set itself the task of digitizing as many channels as possible very early on in order to combine the strengths of the digital and analogue worlds.
Selected Projects
Online Shop for 7 Countries
The first responsive Online Store on Demandware
As the overall project involved the digitization of all Marc O'Polo processes, many partners were involved. The online store naturally played an important role. Here, d-SIRE was responsible for the concept, design and front-end programming. Our task was to transfer the fashion brand's claim to the online store - and to pursue the transaction goals at the same time.
The collections were sold via the SaaS solution " Demandware" (which has since been purchased by Salesforce) in a multilingual online store for 7 countries.
Incidentally, it was the first implementation of a responsive front end on Demandware, for which d-SIRE did pioneering work.
The Freedom to be yourself
The online store shines with a balanced mix of high-quality product presentation, inspirational shopping and numerous stories. The great advisory expertise is also evident in the newly created looks section with trend-conscious outfits that are always put together anew by the Marc O'Polo styling teams.
Fashion meets Conversion
Equal to brand aesthetic aspects, the focus of the project was on optimum usability and a high level of conversion orientation.
To our great delight, we succeeded in convincing Marc O'Polo that responsiveness is the better solution for optimizing the website for different end devices - while at the same time ensuring good maintainability.
Multi-Multichannel
At the time, the company operated around 170 franchise stores and around 100 of its own stores worldwide. In addition, it worked with over 1,000 retail partners and sold its collections in over 1,300 multi-brand stores.
Marc O'Polo therefore needed a solution that would bypass the checkout systems but still enable data exchange between stores, partners and the new web store.
The new Star: the In-Store App for Salespersons
Every salesperson can log into their "control center" with their access data. This gives them a 360-degree view of customers so that they can provide optimal and individual advice. For example, if a customer has recently bought a blue skirt, she can be offered a matching handbag or blouse. The salesperson can also see which processes have not yet been completed - whether a pair of trousers is still in the alterations department or how long the delivery will take.
"The best thing is that the app is relatively self-explanatory and easy to use."
A small tablet, a supposedly small application. But the processes that work together in the background are unimaginably complex.
Our task was to reduce the existing complexity in the interface so that the app is as self-explanatory and easy to use as possible. d-SIRE developed the UX design and the interface designs for the individual states.
Online Shop for 7 Countries
The first responsive Online Store on Demandware
As the overall project involved the digitization of all Marc O'Polo processes, many partners were involved. The online store naturally played an important role. Here, d-SIRE was responsible for the concept, design and front-end programming. Our task was to transfer the fashion brand's claim to the online store - and to pursue the transaction goals at the same time.
The collections were sold via the SaaS solution " Demandware" (which has since been purchased by Salesforce) in a multilingual online store for 7 countries.
Incidentally, it was the first implementation of a responsive front end on Demandware, for which d-SIRE did pioneering work.
The Freedom to be yourself
The online store shines with a balanced mix of high-quality product presentation, inspirational shopping and numerous stories. The great advisory expertise is also evident in the newly created looks section with trend-conscious outfits that are always put together anew by the Marc O'Polo styling teams.
Fashion meets Conversion
Equal to brand aesthetic aspects, the focus of the project was on optimum usability and a high level of conversion orientation.
To our great delight, we succeeded in convincing Marc O'Polo that responsiveness is the better solution for optimizing the website for different end devices - while at the same time ensuring good maintainability.
Multi-Multichannel
At the time, the company operated around 170 franchise stores and around 100 of its own stores worldwide. In addition, it worked with over 1,000 retail partners and sold its collections in over 1,300 multi-brand stores.
Marc O'Polo therefore needed a solution that would bypass the checkout systems but still enable data exchange between stores, partners and the new web store.
The new Star: the In-Store App for Salespersons
Every salesperson can log into their "control center" with their access data. This gives them a 360-degree view of customers so that they can provide optimal and individual advice. For example, if a customer has recently bought a blue skirt, she can be offered a matching handbag or blouse. The salesperson can also see which processes have not yet been completed - whether a pair of trousers is still in the alterations department or how long the delivery will take.
"The best thing is that the app is relatively self-explanatory and easy to use."
A small tablet, a supposedly small application. But the processes that work together in the background are unimaginably complex.
Our task was to reduce the existing complexity in the interface so that the app is as self-explanatory and easy to use as possible. d-SIRE developed the UX design and the interface designs for the individual states.
Services provided for the client
- Project management
- UX concept
- UX design
- Frontend Development
- App development
